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Graphic Designer & Photographer / Social Media Manager
Ms. Jackson serves as GMK’s graphic designer and photographer with responsibility for the development and maintenance of the firm’s overall and divisional visual brand identities (typography, composition/layout, color schemes, etc.) in marketing materials/collateral, tradeshow displays, websites and advertisements and other promotional materials, as well as support for the development and production of formal proposals and presentations. Ms. Jackson also spearheads the maintenance of graphics, photography, and company information databases for ongoing promotional and sales usage. She is further the firm’s primary in-house photographer for project photoshoots and company-related events, including project groundbreakings, ribbon cuttings, grand openings, and internal company social gatherings.
Ms. Jackson also serves as GMK’s social media manger which includes: increasing followers and driving engagement, developing content and strategizing campaigns, posting and monitoring social media platforms and analyzing data. Ms. Jackson has a total of 21 years of experience in the advertising, marketing, and public relations industry, 15 of which have been with GMK. She is a skilled photographer and creative graphic designer with advanced expertise in multiple graphics and web design software programs, including the Adobe Creative Cloud Suite (InDesign, Photoshop, Acrobat, Illustrator, Premiere Rush), and Wix Editor, among others. Prior to joining GMK, Ms. Jackson previously served as a graphic designer for a Columbia, SC-based advertising and communications agency, and she holds a Bachelor of Fine Arts degree from the College of the Ozarks in located in Point Lookout, MO.